This is a project I did for a museum exhibit and branding. I started with a concept proposal, creating a topic, researching the topic, and making a proposal with identifiable information (target audience and functionality). I also did visual research for inspiration.
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The next phase was sketches, in which I developed several variations for a logo and chose one to use. Next, I developed digital designs for the narrative literature, logo, exhibit, environmental graphics, and interactive display.
Finally, I created mock-ups for each design. One can imagine walking through a busy city and seeing this eye-catching graphic advertising the RWNN museum exhibit.
Let's say that person follows the arrow on the wall outside and the blue and yellow colors, eventually entering the museum. They walk to the exhibit location, easily findable by the big sign that directs the person behind it in order to see the full exhibit.
Upon entering the exhibit, free material that gives further information about the exhibit is handed out and this is the cover for it.
Once the material is opened up, an infographic appears giving more information along with exclusive opportunities!
After observing some of the material, the person looks up to see a vibrant, modern, bright and colorful exhibit staring at them.
The exhibit is eye-catching, but then the person would even go on to see an interactive display right underneath of the exhibit. They can learn even more information about the exhibit and scan a QR code to pull up on their mobile devices!
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